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Ann Handley is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter. She is the world’s first Chief Content Officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally. Ann is also a mom, dog person, and writer. Her favorite food is kale salad. But don’t hold that against her.
Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1,000+ businesses. Andy has written 500+ articles on content strategy, search engine optimization, visitor psychology, Analytics and most recently, AI. These articles reach 3M+ readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
Tania Rahman is the Social Media Director at Fast Company, where she oversees the intersection of social strategy alongside cross-functional teams including creative, video, and editorial. She is an award-winning social media marketer with a decade of experience spanning B2B, advertising, and editorial industries, and previously led social at Yext and IBM Watson. Her work at Yext won multiple Shorty Awards and Mid-Sized Brand of the Year.
Named one of PMA’s Top 100 Product Marketing Influencers and Sharebird’s Top 100 Product Marketing Mentors, Morgan leads product marketing at SurveyMonkey. She began her career at Nielsen, consulting for Procter & Gamble on marketing effectiveness. She then discovered a passion for building innovative research technology and bringing new solutions to market. At SurveyMonkey, she was the first product marketer on the insights business, and she now leads the product marketing and solution marketing teams that span the entire SurveyMonkey product portfolio. Morgan lives in Redwood City, CA with her husband, Alex, daughter, Josie, and golden retriever, Penny.
Sally Bolig established and leads Etsy's Global Employer Brand department. Through video, social, guides, websites and newsletters, she celebrates employees externally and empowers candidates to make even more informed decisions about their professional futures. Sally previously provided Talent Strategy guidance through her consultancy, HireWiser. She led Talent Acquisition and Employer Brand at Yotpo for 4 years, establishing them a destination for talent within the NYC and UK tech ecosystems. Prior to that, Sally recruited for ~150 startups while with Betts Recruiting.
Maury Rogow, CEO of Rip Media Group, has launched over 200 brands and 3 successful startups using the storytelling structure he learned producing films in Hollywood. One of his earliest pivotal learnings was being a part of selling a start-up to Cisco Systems for $2 Billion. He is an out of the box thinker and delivers real results with video first marketing. Maury Rogow, CEO of Rip Media Group, has launched over 200 brands and 3 successful startups using the storytelling structure he learned producing films in Hollywood. One of his earliest pivotal learnings was being a part of selling a start-up to Cisco Systems for $2 Billion. He is an out of the box thinker and delivers real results with video first marketing. Maury has written articles for and appears regularly in: Inc., Success Magazine, Entrepreneur, speaks at Harvard, CEO summits, multiple Fortune 1,000 organizations, and is a LinkedIn Learning official instructor on turning stories into sales, with over 60,000 students.
Karla has 13+ years of experience in varied PR, Social Media, Communications and Marketing positions. She started her career at Nissan, managing product PR for Nissan and Infiniti and PR for the Infiniti RedBull Racing team for Mexico and LATAM. In 2013 she joined BBVA to lead Global Marketing Communications for Tech & Engineering. She moved to the Netherlands in 2017, joining Heineken's Internal Communications team, eventually shifting to Marketing & Events where she was part of the global sponsorships team, working with partner's such as KLM and sponsorship events such as Formula 1 & UEFA. In 2020, she joined a tech startup, leading the B2B Marketing Communications strategy. In 2021 she joined Philips as Content & Channels Manager and in 2022 she joined Booking.com, managing Global Social Media Insights.
Melanie Gaboriault is the global head of corporate communications for Hootsuite responsible for PR, experiential marketing and customer advocacy. She excels at developing and executing strategy that engages, informs, entertains and persuades. Melanie has over two decades of experience across several industries including high tech, natural resource development and agency. She is a former reporter, forever journalist who has never lost the lust for words, and thrill of crafting a compelling story.
Eric leads the content marketing team at SurveyMonkey and specializes in helping its research team use surveys to explore the societal trends and current events that make up today’s zeitgeist. From economic volatility to the ripple effects of AI, Eric loves translating the most important topics of today into compelling marketing material that helps SurveyMonkey customers and prospects understand the moment and develop business strategies to meet it.
Natalie Lambert, Founder & Managing Partner at GenEdge Consulting, is a leader driving innovation in marketing through generative AI. She established GenEdge with a mission to help organizations gain a competitive advantage by leveraging GenAI. Her journey into the world of AI began at Google, where she initiated AI pilot projects across the organization. These initiatives aimed to identify practical use cases, tools, and strategies to enhance Google's marketing efforts, delivering significant returns on investment. Natalie also led the content strategy at Google Cloud, held CMO positions in two successful enterprise startups, both acquired during her tenure, and worked at Citrix in various marketing capacities. Her expertise has earned her recognition in publications like The New York Times, The Wall Street Journal, Wired, Forbes, and CIO.com.
Sean Duggan is a filmmaker and media advertising executive who has worked for Pandora Media, Fox Interactive, Comcast, Disney/ABC, and public radio, WFUV. Sean currently resides in Los Angeles, CA splitting his time between managing advertising sales at SiriusXM and producing film projects, including his most recent award winning documentary, Keep It A Secret, the story of the dawn of surfing in Ireland during the height of The Troubles conflict.
Margarita is a Content Marketing Lead at Semrush – a competitive intelligence, content marketing, and SEO tool that's been used by over 10M marketers. She is a Barcelona-based passionate content marketer with over 8 years of experience in various tech industries and 3 countries. Margarita is a frequent speaker at marketing events and podcasts. She also consistently blogs about content marketing, digital marketing and SEO. Before that, Margarita worked as a Marketing Manager at Refinitiv (London Stock Exchange Group) and managed the Refinitiv Sustainability Perspective podcast in New York. She also created digital and content marketing strategies for multiple startups in various tech industries, including legaltech, fintech and HR-tech. Margarita also consults businesses and agencies as a growth marketing mentor.
Samantha Lerner Kobrin is an audience-obsessed brand storyteller, with a passion for innovation in content and commerce. She has worked across brand, digital and product teams as a marketing leader at celebrated fashion, food and travel brands of varying sizes—from Barneys New York and Elite World Group, to Baked by Melissa and Skyscanner. Samantha is currently the VP of Marketing at Obsess, an experiential e-commerce platform that enables brands and retailers to create immersive, branded, discovery-driven virtual stores on their websites. Obsess has launched over 250 virtual stores and experiences for brands such as Ralph Lauren, Charlotte Tilbury, Prada, J.Crew, Maybelline and more—driving consumer engagement, brand loyalty and conversion.
Thibaut Machet is the CEO and Co-Founder of PlayPlay. Before starting his own company, Thibaut started out in the Social Media sector at Eurosport. He then realized there's a real need for a simple video creation tool that will enable his and other marketing & comms teams to amplify their brand communications with video storytelling created in-house. Fast forward to 2017, he teamed up with his former colleagues, Clément and Aurélien, from Eurpsport to launch PlayPlay. Today, PlayPlay has 250 employees and supports more than 1,500 large companies globally enabling them to turn any message into a video.
Michal is a VP of Marketing with over 10 years of experience in managing global marketing and brand teams. She is passionate about supporting communications professionals of all industries in video content creation and brand storytelling to help them better engage with their audience. Since joining PlayPlay, her team has enabled thousands of marketing and communications teams in brands like [Booking.com](http://booking.com/), indeed, CVS, Bumble and L'Oréal, turn their message into revenue-generating videos.
Learned SO many helpful marketing tips and strategies from PlayPlay - thank you for hosting this amazing summit!
I attended PlayPlay's online Content Summit and it was great. They put together a flawless event, with incredibly inspiring speakers and super insightful presentations on storytelling, content creation, repurposing, management, and so much more.
It's great to see talented and experienced professionals selfishly sharing what they know best.
I'm left with lots of food for thought and the mental note to carve time in my schedule to attend these events more often.
I learned more from this summit than in the two years of my career! Thank you for putting this together. It was very informative!
This was incredibly well done! The speakers and content were fantastic. Kudos to all who made this happen!
A very instructive and inspiring event. Many thanks and congratulations to all of you!