Yazan is the Social and Content Lead for Spotify in the MENA region. His core competencies lie in crafting and executing innovative content strategies that resonate with diverse audiences. At Spotify, he's committed to pushing the boundaries of creativity to enhance user engagement, leveraging his expertise in brand marketing and performance marketing. Since joining Spotify, He's been responsible for managing a comprehensive content marketing strategy and the social always-on scope. His role extends to support content for Music, Podcasts, Partnerships, and Comms, ensuring a unified and impactful presence across multiple channels. His dedication to cultivating partnerships and utilizing influencer marketing, combined with a deep understanding of social media marketing, has been instrumental in elevating Spotify's brand presence in the region.

Kristen Spillane is a content marketing and communications leader with a decade of experience helping people, organizations, and brands connect meaningfully with their audiences. As a Senior Content Marketing Manager at LinkedIn, she drives the editorial strategy for LinkedIn Marketing Collective and LinkedIn Ads content franchises, crafting thought-provoking content that inspires marketing leaders worldwide. A natural connector and creative thinker, Kristen thrives at the intersection of strategy and storytelling. When she’s not shaping narratives, you’ll find her outdoors - running, traveling, or capturing life through her lens.

Liz Sweeney is a creative storyteller and versatile content producer with 9+ years of experience turning ideas into captivating content across B2B and B2C. She got her start as a video editor and grew into a producer who thrives at every stage—from concept to shoot to final cut. Liz has brought stories to life for brands like Dropbox, Coinbase, and Fenty Beauty, always aiming to create content that truly connects.

Shoshana Luria is a dynamic B2B content strategist with over eight years of experience crafting compelling brand narratives that drive engagement and business growth. With a background in finance, retail, SaaS, and tech, she has helped both startups and major enterprises translate vision, data, and trends into impactful, results-driven content. Passionate about consumer psychology and human-centered marketing, Shoshana believes that the best campaigns blend storytelling with strategy. She specializes in creating digital experiences that resonate with audiences and build lasting brand trust. When she’s not shaping content strategies, you’ll find Shoshana immersed in psychology podcasts, planning her next trip, or dancing Salsa.

Arnav works on the Market Research team at HubSpot, focusing on uncovering emerging marketing and consumer trends.

Emily is your favorite doom scrolling, idea generating, chronically online, social-obsessed creative. Currently the Social Media Manager for Best Western Hotels & Resorts, she specializes in overall strategy, content creation, and influencer marketing.

Maury Rogow, CEO of Rip Media Group, has launched over 200 brands and 3 successful startups using the storytelling structure he learned producing films in Hollywood. One of his earliest pivotal learnings was being a part of selling a start-up to Cisco Systems for $2 Billion. As founder and CEO of Rip Media Group, he helps clients as varied as tech giants Cisco, Comcast and LexisNexis as well as Danaher and hundreds of biotech companies move from start-up to multimillion dollars in revenue.

Natalie Lambert, Founder & Managing Partner at GenEdge Consulting, is a leader driving innovation in marketing through generative AI. Her journey into the world of AI began at Google, where she initiated AI pilot projects across the organization to identify practical use cases, tools, and strategies to enhance Google's marketing efforts. Natalie also led the content strategy at Google Cloud, held CMO positions in two successful enterprise startups, and worked at Citrix in various marketing capacities. Her career began at Forrester Research, where she advised companies on tech investments and best practices. Her expertise has earned her recognition in publications like The New York Times, The Wall Street Journal, Wired, Forbes, and CIO.com.

As the Social Media and Internal Communications Manager at Flywire, a global payments enablement and software company, Sam Mackowitz has over seven years of experience in creating and executing effective social media strategies that drive brand awareness, engagement, and conversions. She manages Flywire's social media presence across multiple platforms, including Facebook, X, LinkedIn, Instagram, YouTube, and TikTok, and collaborates with the global marketing team to align social media campaigns with business goals and values. Mackowitz is passionate about leveraging the power of social media to connect with and delight customers, partners, and prospects, as well as to showcase the company culture and diversity. She has a proven track record of increasing Flywire's social media reach, impressions, followers, and leads through paid and organic tactics, as well as innovative and creative content. Follow along: #InsideFlywire.

Beth leads content marketing for the Academia & Government sector of Clarivate, a global research and analytics firm. Her 30-year career in creative services and communications spans automotive, aviation, has-been musicians and candy manufacturing, but has been focused on the knowledge industry, particularly libraries and academic publishers.

Charles is a Senior Product Manager at PlayPlay, specializing in AI-driven features. Passionate about artificial intelligence, he has focused in recent years on developing AI-powered tools, including PlayPlay’s AI Video Assistant. Actively engaged in the AI ecosystem, he contributes in the community by participating in and/or producing content like webinars, guides, and more.

Brittany Du Bois is an author, game writer, and content professional of over seven years across the tech, media, education, and health & wellness industries (previously at Campus, NBCUniversal, MSNBC). Serving as Content Marketing Manager for North America at PlayPlay, the leading video creation platform for enterprises, Brittany leads content efforts across the digital and physical landscape to take video to the next level.